Manufactured Meat Marketing

Manufactured Meat Marketing

PETA has turned up the heat on laboratory-grown meat by offering a million dollar prize to the first folks to produce in-vitro veal and bring it to market. The scientific research has been going on for some time, and a million bucks isn’t what it used to be, but PETA is better at getting press than guys in white labcoats.

I struggled through two years of Chemistry at Stuyvesant High School, so I’ll leave the heavy lifting to the biochemists and consider the rhetorical challenges. It will take real effort to overcome consumer resistance to test-tube tenderloin. Don’t believe me? Let’s do a test:

1. Print out the graphic from this post.

2. Put it near the platter when you barbeque this weekend.

3. Got lots of left-overs? Keep us posted.

Image by Mike Licht and some long-defunct Carnivore Consumer Co-op or the like. Download a copy here. Creative Commons license. Credit Mike Licht,

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