Lemonade Stands

Lemonade Stands

“My kids had a lemonade stand, and it didn’t look like any version of capitalism I’ve ever seen. If we really want our kids to learn how the modern American economy works, we’re going to have to take off the kid gloves.”

“Down With Lemonade Stands,” Michal Lemberger, Slate

“Adults effectively paid for the experience of a lemonade stand rather than the product itself. Maybe they paid to relive nostalgia. …. in our modern capitalist system, or at least the system we have now that people accuse of being capitalist, consumers pay for experiences all the time! Or, at the least, they pay for sentimental emotions attached to products. That’s what marketing and branding are all about—getting people to buy products that are similar simply because of an emotional attachment created with a brand. …. Her kids are branding geniuses and learned a great lesson, or at least it was a great teaching moment.”

“Up With Lemonade Stands,” K.R. McKenzie, The Umlaut

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Short link: http://wp.me/p6sb6-h6d

Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

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