Posts Tagged ‘marketing’

Breakfast: the most important myth of the day

September 3, 2019

Breakfast became “The Most Important Meal of the Day” when cereal companies stood to make a buck from it. A Vox video by Ranjani Chakraborty.

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How to Sell a Million Dollar Work of Art

August 23, 2018

How do you sell (very) strange artwork for millions of dollars? Dion Lee explains.

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Marketing to Doctors

February 28, 2018

 Marketing & Doctors

A while back, John Oliver explained how Big Pharma markets to doctors so they’ll prescribe brand name drugs to patients. As we face another year of corporate deregulation and health care uncertainty, it bears another look:

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Ivanka Adds Book-Like Object to Product Line

May 9, 2017

Ivanka Adds Book-Like Object to Product Line

Ivanka Trump isn’t just the Official White House Lifestyle Guru, she’s a favorite POTUS daughter, multimillionaire wife, nanny-hiring mother, former model, and retail brand! On May 2nd, Ivanka Inc. released a compilation of mis-applied quotations and alleged career advice for women called Women Who Work. This handsome volume would look absolutely fabulous on a Trump Home by Dorya Cocktail Table.

By a strange coincidence, “Women Who Work” is the marketing slogan for Ivanka Trump clothing, jewelry, and accessories. And talk about your coincidences, around the time of the book release Ms. Trump took a high-profile jaunt to Europe, was profiled in the New York Times, chatted in the West Wing with “CBS This Morning,” and appeared with SBA chief Linda McMahon at the U.S. Institute of Peace. It’s not a government-enabled book tour, though. Of course not.

Another coincidence: The State Department tweeted a photo promoting Women Who Work.

But what do the critics say about Women Who Work?

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Uncle Sam Wants You — To Drink More Milk

September 19, 2016

Got Milk? Why?

“New evidence also shows that drinking lots of milk doesn’t protect against bone fractures and may be linked to certain types of cancer. And all the good stuff in milk — calcium, potassium, and protein — can be found in greater amounts in foods like broccoli, kale, and black beans.

 But these foods are at a disadvantage when it comes to competing against dairy. They don’t have trade groups giving millions to members of Congress and lobbying for influence over the nation’s nutrition policy.”
— “How big government helps big dairy sell milk,” Liz Scheltens and Gina Barton, Vox

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The Golden McNugget of Japan

June 6, 2016

The Golden McNugget of Japan

The culture of Japan, full of mystery. The Tea Ceremony. Zen Buddhism. Hello Kitty. And now an 18-karat gold Chicken McNugget.

To mark introduction of two new dipping sauces, Fruit Curry and Creamy Cheese, McDonald’s Japan is giving away a solid-gold Chicken McNugget weighing 50 grams (1.8 ounces), worth about $1500. Clues are being dropped on Twitter.

More:

“McDonald’s Japan Is Giving Away a Gold Chicken Nugget,” Elizabeth Licata, The Daily Meal

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Cinco de Mayo, fiesta grande en los Estados Unidos

May 5, 2016

Cinco de Mayo, fiesta grande en los Estados Unidos

Cinco de Mayo, the 5th of May, is the biggest Mexican holiday in the entire United States. Oh sure, the holiday commemorates the 1862 Battle of Puebla, so kids in that Mexican city get the day off to watch a parade, and gringo-infested beach resorts get a little loco, but the rest of Mexico carries on as usual.

North of the border, it’s a different story. The community-based Mexican-American celebrations of the Sixties were co-opted by marketers for big multinational brewers, tequila importers, and mega-food purveyors. In other words, it’s St. Patrick’s Day with mariachis. Is this a great country, or what?

More:

“Cinco de Mayo: A History Obscured by Beers and Burritos,” Jason Ruiz, Long Beach Post

“U.S. Marketers Turn Cinco de Mayo Into Pan-Ethnic National Celebration, Joel Millman, Wall Street Journal

“How Corona Made Cinco de Mayo an American Holiday,” Adam Teeter, VinePair 

“Does Mexico Celebrate Cinco De Mayo? Find Out How Holiday Became Mainstream,” Susmita Baral, Latin Times

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SoDoSoPa: City Living

March 29, 2016

South Park takes on the hip New Urbanism.

More:

“The SoHo Effect,” 99% Invisible

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Comments are welcome if they are on-topic, substantive, concise, and not boring or obscene. Comments may be edited for clarity and length.

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How to Fix America: Branding

October 5, 2015

How to Fix America: Branding

“Our country needs to be glamorized. The branding of our country is at an all-time low. Now, ‘branding’ might not be the most beautiful word to use, but the fact is the country has been labeled so badly.”

— “Donald Trump Is Not Going Anywhere,” Mark Lebovich, New York Times Magazine

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El Cinco de Mayo, un día de fiesta grande en los Estados Unidos

May 5, 2015

El Cinco de Mayo, un día de fiesta grande en los Estados Unidos

Cinco de Mayo, the 5th of May, is the biggest Mexican holiday in the entire United States. Oh sure, the holiday commemorates the 1862 Battle of Puebla, so kids in that Mexican city get the day off to watch a parade, and gringo-infested beach resorts get a little loco, but the rest of Mexico carries on as usual.

North of the border, it’s a different story. The community-based Mexican-American celebrations of the Sixties were co-opted by marketers for big multinational brewers, tequila importers, and mega-food purveyors. In other words, St. Patrick’s Day with mariachis. Is this a great country, or what?

(more…)