“In recent years the term ‘evaporated cane juice’ has appeared as an ingredient on food labels, most commonly to declare the presence of sweeteners derived from the fluid extract of sugar cane. However … FDA’s view is that such sweeteners should not be declared on food labels as ‘evaporated cane juice’ because that term does not accurately describe the basic nature of the food and its characterizing properties (i.e., that the ingredients are sugars or syrups) …. Moreover, the use of ‘juice’ in the name of a product that is essentially sugar is confusingly similar to the more common use of the term ‘juice’ — ‘the aqueous liquid expressed or extracted from one or more fruits or vegetables, purees of the edible portions of one or more fruits or vegetables, or any concentrates of such liquid or puree’ (21 CFR 120.1(a)). Thus, the term ‘evaporated cane juice’ is false or misleading because it suggests that the sweetener is ‘juice’ or is made from ‘juice’ and does not reveal that its basic nature and characterizing properties are those of a sugar.”
— Guidance for Industry: Ingredients Declared as Evaporated Cane Juice, Office of Nutrition and Food Labeling Food Labeling and Standards Staff, HFS-820 Center for Food Safety and Applied Nutrition, U.S. Food and Drug Administration
“Evaporated Cane Juice? Puh-leeze. Just Call It Sugar, FDA Says,” Dan Charles, NPR
“Evaporated cane juice: Sugar by any other name…” Marion Nestle, Food Politics
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