Posts Tagged ‘SSB’

Sugar-Sweetened Drinks: Bigger Than Ever

December 7, 2010

Sugar Soft Drrinks: Bigger Than Ever

Bechara Choucair, MD., Commissioner of the Chicago Department of Public Health on the Sugar-Sweetened Beverage (SSB) tax :

“. . . the challenge for those of us in public health is as clear as a glass of water. Convince the electorate that an ounce of prevention is worth a pound of cure: that the amount people would pay upfront in SSB taxes is a pittance compared to society’s savings down the road in reduced medical costs and longer and more productive lives—assuming taxes would result in reduced consumption of SSBs.

If it does, SSB levy is not only a tax all of us can live with, but live healthier.”

“Whatever the outcome of the current debate to increase taxes on SSBs, there is no denying that America’s obesity epidemic—leading to heart disease, stroke, diabetes and other public health ills, is taking a terrible human and financial toll on the nation. We currently spend an estimated $79 billion annually in obesity-related health care costs; and that figure rises each year.”

— “The Debate Over Taxing Sugar-Sweetened Beverages,” Bechara Choucair, MD, Britannica Blog.

Who could be against that? Big sugar, big bottlers, big beverage haulers and big retail, all masquerading as “Americans Against Food Taxes.”