Posts Tagged ‘Sara Lee’

Dog vs. Dog

August 18, 2011

Dog vs. Dog

In 2009, Oscar Mayer ran an ad campaign claiming its Jumbo Beef Franks beat out Ball Park Franks in a national taste test. Ball Park Franks manufacturer Sara Lee countered by claiming that Oscar Mayer did not cook Ball Park wieners correctly during the tests and falsely stated that its Oscar Mayer tube steaks are “100 percent pure beef” when they are not.

Sara Lee is suing Kraft, accusing the rival firm of “willful, false, misleading, deceptive, defamatory, and unfair commercial advertising.” The suit has reached U.S. District Court in Chicago, and newspapers have been serving up hot, juicy puns: