What Makes Things Cool?

Trends might seem completely random, but there are patterns to what becomes popular. Industrial designer Raymond Loewy created some of 20th Century America’s iconic looks, and his theory of coolness has been backed up by scientific studies. Derek Thompson of The Atlantic explains. Animations by Caitlin Cadieux.

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Truck

Goodies Frozen Custard & Treats, @ Eastern Market, Washington DC.

That’s a 1952 Metro Van by International Harvester. The body was designed by Raymond Loewy.

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Snapshot by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

Comments are welcome if they are on-topic, substantive, concise, and not obscene. Comments may be edited for clarity and length.

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