Posts Tagged ‘public relations’

Pepper Spray University Gets Schooled About PR

April 18, 2016

Pepper Spray University Gets Schooled About PR

In November 2011 the worldwide Occupy Movement reached the campus of the University of California at Davis. Protesters staging a sit-down strike were pepper-sprayed by UC Davis campus police in riot gear. It wasn’t a pretty picture, and outrage spread across the country and the Web. Now the Sacramento Bee has discovered that the UC Davis administration spent at least $175,000 trying to scrub bad publicity about the ugly incident from the Internet and repair the school’s reputation.

Understandably, news of the cover-up attempt has sparked fresh outrage, new campus demonstrations, and calls for the Chancellor’s resignation. And, despite the scrubbing effort, the 2011 UC Davis pepper spray incident is now a Google trending topic.

More:

“UC Davis gets caught in a PR coverup,” San Francisco Chronicle editorial

(more…)

BP Twitter Spill Spoof

May 28, 2010

BP Twitter Spill Spoof

@bpglobalpr, a parody BP public relations Twitter account, has 64,000 followers; the real BP Twitter account has 7000, wrote Salon‘s Andrew Leonard last night. The numbers have since changed: @bpglobalpr has 84,000  90,000 followers; BP has 7800 8400.

BP wants to shut down the parody Twitter account. It’s unclear if the company will use a Top Hat, Tube Insert, Top Kill, or Junk Shot.

 

Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

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