Posts Tagged ‘Pork Board’

Be Inspired … By Pork

March 5, 2011

Be Inspired ... By Pork

The National Pork Board has decided to use a slogan that transcends “The Other White Meat.” The agency’s new motto for swine flesh is “Pork: Be Inspired.”

This carnivorous creative concept comes via the muses of Chicago’s Schafer Condon Carter ad agency and Chicago, as Carl Sandburg reminds us, is “Hog butcher for the world.” Like all 21st Century inspirations, this one has a website.

The National Pork Board “is itself a bit of pork,” notes Tom Laskawy: