Today more half the world’s population uses the Internet, says venture capitalist Mary Meeker in her 2018 Internet Trends report:
“At 3.6 billion, the number of Internet users has surpassed half the world’s population. When markets reach mainstream, new growth gets harder to find — evinced by 0% new smartphone unit shipment growth in 2017.”
Other takeaways:
Adults average 5.8 hours per day with digital media, 3.3 hours of that via mobile phones or tablets.
“Google, in effect, is evolving from an ad platform to a commerce platform”; Amazon is doing the reverse.
More:
“More than half of world population now uses the Internet,” Dan Primack and Ina Fried, Axios
“Here’s Mary Meeker’s essential 2018 Internet Trends report,” Josh Constine, Techcrunch
“Mary Meeker’s 2018 internet trends report: All the slides, plus analysis,” By Rani Molla, Recode
Presentation video
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Image (“Women of WiFi, after Caillebotte”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com
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