Posts Tagged ‘marketing’

El Cinco de Mayo, un día de fiesta grande en los Estados Unidos

May 5, 2015

El Cinco de Mayo, un día de fiesta grande en los Estados Unidos

Cinco de Mayo, the 5th of May, is the biggest Mexican holiday in the entire United States. Oh sure, the holiday commemorates the 1862 Battle of Puebla, so kids in that Mexican city get the day off to watch a parade, and gringo-infested beach resorts get a little loco, but the rest of Mexico carries on as usual.

North of the border, it’s a different story. The community-based Mexican-American celebrations of the Sixties were co-opted by marketers for big multinational brewers, tequila importers, and mega-food purveyors. In other words, St. Patrick’s Day with mariachis. Is this a great country, or what?

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Serve the People! KFC in China.

March 31, 2014

Serve the People! KFC in China.

KFC’s China division is adding 15 new items to menus at the country’s 4,600 restaurants. Let a thousand chickens bloom! The new grub will be promoted by Chinese celebrities Chen Kun and Kē Zhèndōng. What’s the “K” in “KFC” stand for again, Kaiping?

KFC China is also rolling out a new mobile app and updated employee uniforms. Skeptics say it’s all meant to distract attention from last year’s Avian Flu and food safety scares.

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O Tempora! O Mores! Gluten-Free Girl Scout Cookies.

February 25, 2014

O Tempora! O Mores! Gluten-Free Girl Scout Cookies.

It’s Girl Scout Cookie season, and pert pigtailed peddlers are pushing Peanut Butter Patties® on pavements across America. But somehow it’s not the same. Those yummy trans fats are gone, and now Girl Scout Cookies have gone Gluten-Free. What’s next, Kale Thin Mints and Quinoa Samoas?

Like everything else, Girl Scout Cookies cost more, but that creates a learning experience. For the first time you can charge your cookies, so we’re teaching America’s young women that it’s okay to spend money you don’t have. There’s also the chance to learn 21st century Orienteering skills through  map reading downloading the Official Girl Scout Cookie Finder Mobile App. And any Scout who sells enough Gluten-Free Girl Scout Cookies earns the coveted Pseudoscience Merit Badge.

Related:

“Smart Cookie: Girl Scout Sets Up Shop Outside Marijuana Dispensary,” Melissa Locker, TIME

“Why Are Pro-Lifers Boycotting Girl Scout Cookies?” Katie Stroh, Austinist

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Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

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Lemonade Stands

July 28, 2013

Lemonade Stands

“My kids had a lemonade stand, and it didn’t look like any version of capitalism I’ve ever seen. If we really want our kids to learn how the modern American economy works, we’re going to have to take off the kid gloves.”

“Down With Lemonade Stands,” Michal Lemberger, Slate

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Meet Mitt Romney

August 29, 2012

Meet Mitt Romney

The deal made in back rooms and boardrooms was confirmed Tuesday at the official GOP product roll-out in Tampa: Willard Mitt Romney is the Republican Nominee for President of the United States of America. The GOP Convention will now introduce us to “The Real Mitt Romney.” The man is such an empty suit that it will take 48 hours, thousands of people, and millions of dollars to do it.

Of course, Mitt Romney can speak for himself and doesn’t rely on slogans. “I know there are some people who do a very good job acting and pretend they’re something they’re not,” he told Politico. “You get what you see. I am who I am.” He repeated “I am who I am” three times during the interview. Paul Ryan was inspired by Ayn Rand; apparently Mr. Romney was inspired by Popeye the Sailor Man.

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Don’t Worry, There’s a Cure

May 11, 2011

Don't Worry, There's a Cure

At last, a treatment for Dysphoric Social Attention Consumption Deficit Anxiety Disorder. Ask your doctor.

Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

Comments are welcome if they are on-topic, substantive, concise, and not boring or obscene. Comments may be edited for clarity and length.

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Be Inspired … By Pork

March 5, 2011

Be Inspired ... By Pork

The National Pork Board has decided to use a slogan that transcends “The Other White Meat.” The agency’s new motto for swine flesh is “Pork: Be Inspired.”

This carnivorous creative concept comes via the muses of Chicago’s Schafer Condon Carter ad agency and Chicago, as Carl Sandburg reminds us, is “Hog butcher for the world.” Like all 21st Century inspirations, this one has a website.

The National Pork Board “is itself a bit of pork,” notes Tom Laskawy:

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Alphabet Soup

July 21, 2010

Alphabet Soup

BP no longer stands for “British Petroleum.” It stands for BP.

AARP no longer stands for the American Association of Retired People. It stands for AARP.

NPR no longer stands for National Public Radio. It stands for NPR.

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NPR. It stands for … NPR.

July 8, 2010

NPR. It stands for ... NPR.

National Public Radio has announced it will now be known as NPR. The Public broadcaster joins other image-conscious nonprofits in adopting a self-referential abbreviation, chief among them AARP. “Radio” sounds so old-fashioned, just like “Colored People” and “Retired People.” The “just-call-us-NPR” network is trying to emphasize its sizeable mobile, podcast, and web presence because the NPR radio audience largely comprises … retired people.

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Jiffy Lube Live!

January 13, 2010

Jiffy Lube Live!

“Jiffy Lube Live!” is not a sick new adult film. It is the new name of the former Nissan Pavilion, a 25,000 seat concert venue in downtown Bristow, Virginia (population: 15,137). We think “Jiffy Pop Live!” would be more fun and appropriate, but apparently ConAgra Foods doesn’t need more DC area exposure.

The Baltimore Sun’s Sam Sessa called the renaming “a slick move,” and opinions on the appellation are sliding across the blogosphere:

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