Obesity is a growing global pandemic, the fifth greatest cause of death. Unlike other mass health threats though, the problem is worse in the wealthiest countries. Hey — what a chance to make a buck! A guy could make a killing.
In a Bank of America Merrill Lynch Global Research report, “Globesity – The Global Fight Against Obesity,” Sarbjit Nahal observes:
“Global obesity is a mega-investment theme for the next 25 years and beyond. Obesity may be the most pressing health challenge facing the world today and efforts to tackle it will shape thinking by policy makers and in boardrooms around the world.”
From a press release:
“Medical costs for treating obese patients are 40 percent higher than for non-obese patients. Treating obese patients comes at a higher premium than treating smokers. Obesity adds 50 percent to annual medical costs, while smoking adds 20 percent. High levels of global childhood obesity and growing obesity in emerging markets will further increase global costs.”
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