“Where do ideas come from?” Innovators tell us. Directed by Andrew Norton.
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On July 7, 1928 the Chillicothe Baking Company began selling pre-sliced loaves of Kleen-Maid Bread. Iowa inventor Otto Rohwedder had recently invented a machine that sliced bread into uniform slices and wrapped each loaf. “Just think of it!” read an advertisement:
“Every slice perfect and CORRECT, far better than you could cut it yourself….There was a time when you ground coffee. Now you buy it ground. Well, this is the same sort of sensible, logical improvement.”
One result: New-fanged electric toasters began, um, popping up on kitchen counters all over America.
More:
“A Brief History of Sliced Bread,” Kaitlyn Boettcher, Mental Floss
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James Bond has Q Branch, but the U.S. Department of Homeland Security has S&T, the Science and Technology Directorate. Of course, there’s more to this tech alphabet, R&D and HSSAI:
“… S&T maintains a team of futurists in Arlington, Va., at the Homeland Security Studies & Analysis Institute (HSSAI). There, in the Resilience and Emergency Preparedness / Response Branch, analysts explore the art of the possible, helping DHS shape dreams into a lucid, viable vision. ‘Revolutionary ways of working are often invented because visionaries saw a need and a novel way to meet it,’ said Deputy Director Bob Tuohy, who is an admitted sci-fi enthusiast.”
More:
“At Homeland Security’s think tank, first responders imagine a high-tech future,” Press Release
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Image (“Crimebuster Foiled, after Chester Gould”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com
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Mankind’s ancient torment now is ended.
From the Massachusetts Institute of Technology: a bottle that lets you extract the last drop of ketchup.
Joi Ito is a digital activist, entrepreneur, innovation evangelist and venture capitalist. He has also been a DJ and nightclub owner. His present job is Director of the MIT Media Lab, and he says it’s a lot like being a DJ:
