“How Ikea became Sweden’s National brand,” a PolyMatter video by Evan Edinger.
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The Höga is a modular, assemble-yourself elecric-powered concept for an urban car. If Ikea and Renault had a baby, it might look like this, shipped as 374 pieces, complete with a 3mm hex wrench, for €5,300 ($6,467 USD). This is a thesis project created by transportation design student Ryan Schlotthauer.
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Sweden-based Ikea has 332 stores in 38 countries. Primarily known for assemble-yourself furniture, the firm also sells food products. Swedish Meatballs (köttbullar) are pretty famous, and IKEA’s are too, now that some were discovered to contain horsemeat.
Ikea’s equine meatballs were made in Sweden but first detected in the Czech Republic. The firm has reined in sales in 21 European countries.
Related: New catalog!
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Image (“Swedish Dala Horse Meatballs“) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com
Comments are welcome if they are on-topic, substantive, concise, and not obscene. Comments may be edited for clarity and length.
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