Many consumers — and investors — are attracted to companies and products that prioritize products that minimize ecological harms. Corporate marketing that makes empty eco-promises is so common that there’s a name for it: Greenwashing. A Wall Street Journal video.
Update:
“‘A sea of misinformation’: FTC to address industry greenwashing complaints,” Tom Perkins, The Guardian
_______________
Short link: https://wp.me/p6sb6-Dpb
Comments are welcome if they are on-topic, substantive, concise, and not boring or obscene. Comments may be edited for clarity and length.