Posts Tagged ‘governing’

President Trump: The Brand

July 26, 2016


President Trump: The Brand

Last Thursday, Donald Trump’s acceptance speech in Cleveland was supposed to finally outline the policies and particulars he would implement if elected. It didn’t.

So how would President Trump govern? We found out recently when the New York Times reported that, back in May, Donnie Trump Jr. approached a Kasich senior staffer about making the Ohio governor The Donald’s running mate and “the most powerful vice president in history.”

“When Kasich’s adviser asked how this would be the case, Donald Jr. explained that his father’s vice president would be in charge of domestic and foreign policy.

Then what, the adviser asked, would Trump be in charge of?

‘Making America great again’ was the casual reply.”

That’s in keeping with the current Trump business model. He doesn’t build anything; people pay him to put his name on things they build. The candidate even told us he saw image-building as the president’s chief role last September:

“Our country needs to be glamorized. The branding of our country is at an all-time low. Now, ‘branding’ might not be the most beautiful word to use, but the fact is the country has been labeled so badly.”

‘The thing about branding,” Bill Clinton reminds us, “is … you can be fact-free.”

So if the Republican ticket wins in November, President Trump will subcontract the real work of governing to VP Mike Pence, who should have spoken to all the subcontractors Donald Trump has screwed  before signing up.


“Report: Trump Plans to License His Name to His Administration, Not to Run It,” Eric Levitz, New York Magazine


“Trump’s Brand Bonanza,” Jennifer Rooney, Forbes

“Brand Trump: How the developer-cum-TV star-cum-presidential candidate became a living product,” Robert Klara, Adweek [2011!]


“Kasich: Trump Jr. called aide to float VP offer,” Will Cadigan, CNN


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Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht,

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The GOP & The Tea Party

October 11, 2015

The GOP & The Tea Party

“Since 2010, Republicans have harnessed the anti-establishment energy of the Tea Party movement to win control of Congress and recruit a deep field of candidates for the November 2016 presidential election.

Now that insurgent fervor threatens the party’s ability to govern effectively and win over new voters, strategists warn. While many Americans share Republicans’ skepticism of government, they also need to show they are capable of handling power responsibly – or else face punishment from voters next year.”

— “Tea Party wave that lifted Republicans threatens to engulf them,” Andy Sullivan and Ginger Gibson, Reuters