Posts Tagged ‘Gatorade’

Sports Drinks

July 24, 2012

Sports Drinks

What’s big at the 2012 Olympics? Pseudoscience, bad medical research, and  hucksterism. Products like “sports drinks” Gatorade and Lucozade, sponsors of the international athletic event, claim to improve endurance and/or performance. A special feature of BMJ (the British Medical Journal) judged the claims and awarded low scores all around:

“There is a striking lack of evidence to support the vast majority of sports-related products that make claims related to enhanced performance or recovery, including drinks, supplements or footwear.”


“The truth about sports drinks,” Deborah Cohen, BMJ (related content here)


This Just In: Sugar Water is Bad for Kids

May 31, 2011

This Just In: Sugar Water is Bad for Kids

The American Academy of Pediatrics (AAP) wants America’s kids and teens to stop chugging the sugary sports drinks and caffeinated energy drinks that make youngsters edgy and obese. This should not be news, since no one benefits from sports swill. Doctors agree that the best product for hydration is water.