Posts Tagged ‘frozen food’

America Changes the Channel on TV Dinners

April 9, 2014

America Changes the Channel on TV Dinners

“Frozen meals, long associated with the American affinity for eating dinner in front of the tube, are a nearly $9-billion business in the US, according to data from the market research firm Euromonitor. Through decades of intense growth, frozen foods have found their way into just about every American household—99% of them, according to a 2012 report by AMG Strategic Advisors (pdf).

But TV dinners are losing their ubiquity. Just ask Nestlé, which is struggling with its Lean Cuisine frozen food line. The food giant is even considering unloading its $400-million frozen foods business entirely. And with good reason. After nearly 60 years of sustained growth, frozen ready meal sales have finally started to dip. Since 2008, they have either fallen or come in just about flat.”

“America’s 60-year love affair with frozen TV dinners is over,” Roberto A. Ferdman, Quartz


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Image (“TV Dinner”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht,

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September 10th: TV Dinner Day

September 10, 2013

Septemner 10th: TV Dinner Day

On September 10, 1953 the TV Dinner was introduced to a grateful nation by C.A. Swanson & Sons. The pre-packaged, frozen meal could be heated in the kitchen oven, retrieved during a TV commercial break, and consumed on a folding tray table whilst the family watched programs on any of the three broadcasting networks. God Bless America.


“Freeze! It’s National Frozen TV Dinner Day,” Kim Wendel, WKYC-TV

“Tray Bon!” Owen Edwards, Smithsonian Magazine


Congress Reaps Pizza Harvest

November 16, 2011

Congress Reaps Pizza Harvest

Tuesday, by act of Congress, pizza was declared a vegetable. The Spending Bill before our elected officials contained an Agriculture Department provision recognizing that school kids are dangerously obese, and that subsidizing school lunches of frozen pizza and french fries is unwise and unhealthy. The Congressional response: a slice of pizza = a serving of vegetables.

The American Frozen Food Institute spent over $5 million convincing Congress to protect their juicy $11 billion annual school lunch harvest from the pestilence of nutritional common sense, and they prevailed. Result: kids will still eat government-subsidized carbs, fat, and salt, and Big Food will get fatter, too.

In other farm news, Monsanto announced that Roundup-Ready Pizza Seeds will be available in time for spring planting, and February pizza crop futures rose at the Chicago Board of Trade after predictions of  increased Super Bowl party demand.