Yum! Brands, parent company of KFC, Pizza Hut, and Taco Bell, is spinning off Yum Brands in China as a separate publicly traded firm. Sales in China’s 4,600 KFCs have been tanking for the last 3 years in the wake of Avian Flu and food safety scares. Adding new menu items, a new mobile app, updated employee uniforms, and celebrity promotions by film biggies Chen Kun and Kē Zhèndōng haven’t helped much.
“The company behind KFC, Pizza Hut, and Taco Bell just isolated the most dangerous part of its business,” Ashley Lutz, Business Insider
“China is no longer a complete nightmare for KFC,” Alison Griswold, Quartz
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Image (“Severe the People!”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com
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