Coke & Corpulence

The Coca Cola Corporation is trying to dilute the flood of criticism it gets for selling the sugar-sweetened beverages that drive America’s obesity epidemic. The PR campaign features a slick new TV ad that tries to shift attention from the firm’s famous sugary fluids to Coke’s low-calorie drinks. Critics have re-edited the ad for accuracy:

Disposable. Sustainable. Plastic Bottles of Coke.

Q:  What’s full of empty calories, packed in disposable plastic, saves energy, helps Earth’s ecology, and improves the lives of the world’s poor?

A. Coca-Cola in 1.5 liter plastic bottles.