“Coke Habit,” a heartbreaking account of cola addiction. A video by Dress Code. Lead Animator: Marcin Zeglinski; music by YouTooCanWoo.
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Since 1993, Coca-Cola holiday ads have featured fuzzy adorable polar bear families enjoying Coke in the Arctic night. That’s just a bunch of seal blubber.
The facts: Polar bears are solitary and don’t form groups, mothers drive off cubs when they are a couple of years old, after a week of mating males and females separate, and adult bears may eat cubs if times get hard. Oh, and bears don’t drink Coke, either.
More:
“Coca-Cola’s Adorable Lies About Polar Bears,” Ross Pomeroy, Real Clear Science
“The Enduring History of Coca-Cola’s Polar Bears,” Ted Ryan, Coca-ColaCompany.com
“The Coca Cola Polar Bears,” Coca-Cola Great Britain
The Coca Cola Corporation is trying to dilute the flood of criticism it gets for selling the sugar-sweetened beverages that drive America’s obesity epidemic. The PR campaign features a slick new TV ad that tries to shift attention from the firm’s famous sugary fluids to Coke’s low-calorie drinks. Critics have re-edited the ad for accuracy:
Q: What’s full of empty calories, packed in disposable plastic, saves energy, helps Earth’s ecology, and improves the lives of the world’s poor?
A. Coca-Cola in 1.5 liter plastic bottles.
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