Posts Tagged ‘coals to Newcastle’

Starbucks in Italy: ‘Costruiscilo, e loro verranno’

September 10, 2018

Starbucks in Italy: 'Costruiscilo, e loro verranno'

Espresso made it’s world debut in Milan at the 1906 World’s Fair. Former Starbucks CEO Howard Schultz claims his visit to Milan 35 years ago inspired him to go into the coffeehouse business, so he’s thanking the Italian city by draining business from its venerable coffee bars. The huge Milanese Starbuckery opened Friday in an historic former post office, and plans are brewing for Starbucks in Verona, Venice, and other Italian towns.

More:

“Will espresso-loving Italy embrace country’s 1st Starbucks?” Luca Bruno and Frances DeMilio, Associated Press

“Starbucks fulfills its Italian dream. Italians are yet to be enchanted.” Aisha Hassan, Quartz

“Starbucks’ Italian dream comes true, but it is not cheap,” Francesca Landini, Reuters

“Does Italy Want More Cafes? Starbucks Will Find Out,” Elisabetta Povoledo, New York Times

“Starbucks In Italy, Latest Stop On U.S. Food Imperialism Tour,” Brant deBoer, Il Sole 24 Ore, via Worldcrunch

 

Note: “Costruiscilo, e loro verranno” = “Build it and they will come.” Maybe.

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