“The well-known Mormon Tabernacle Choir was renamed Friday to strip out the word ‘Mormon’ in a move showing the faith’s new president is serious about ending shorthand names for the religion that have been used for generations by church members and previously promoted by the church.
The … singing group will now be called the ‘Tabernacle Choir at Temple Square,’ The Church of Jesus Christ of Latter-day Saints said in a statement. It’s a nod to the home of the choir for the last 150 years, the Tabernacle, located on church grounds known as Temple Square in downtown Salt Lake City.”
“Church President Russell M. Nelson announced guidelines in August requesting that people stop using ‘Mormon’ or ‘LDS’ as substitutes for the church’s full name. He said “Latter-day Saints” was acceptable shorthand.”
— “Mormon no more: Tabernacle Choir renamed in big church shift,” Brady McCombs, Associated Press
In other branding news, Dunkin’ Donuts is now just “Dunkin.”
More:
“The world-renowned Mormon Tabernacle Choir is changing its name to ‘The Tabernacle Choir at Temple Square,'” Tabernacle Choir blog
Mormon Tabernacle Choir website
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