“In 2015, cults are being discovered and rebranded in Silicon Valley as a way of modeling the twenty-first century corporation. ‘You should run your startup like a cult,’ one of Silicon Valley’s most successful investors, Peter Thiel, advises …. For Thiel it is the very excesses of cultish sociality, that have typically been proscribed and demonized, that make it useful for business. ‘Taking a merely professional view of the workplace, in which free agents check in and out on a transactional basis, is worse than cold: It’s not even rational,’ Thiel argues, working to transform the cult from a social model typically associated with irrational, decadent, violent excess to what Thiel argues is the most rational way to model a startup business.”
— “Cults at Scale: Silicon Valley and the Mystical Corporate Aesthetic,” Kate Losse, DisMagazine.com
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