In ten years, sales of diapers for adults could surpass those for babies. While birthrates fall, life spans lengthen, and 1 in 3 adults – 80 percent of them women — have bladder control problems. Babies grow out of diapers, but incontinent adults don’t. Marketers at Kimberly-Clark and Procter & Gamble are doing their best to make adult diapers a mainstream item.
New York Mayor Michael Bloomberg’s proposed ban on big sugary sodas seems to have lost its fizz. The backlash and outrage have quenched any chance of its adoption:
“Mayor Bloomberg’s soda ban proposal hits the wall,” Marion Nestle, Food Politics
There’s also a super-sized lobbying campaign by a soft drink industry front group.
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