Since capitalism rewards risk-taking, entrepreneurs must be be less risk-averse than the rest of us, right? Not so fast. A 2004 paper by Hongwei Xu and Martin Ruef concludes that “entrepreneurs are significantly more risk-averse than the general population in pursuing pecuniary benefits.” They tend to limit financial risks that may endanger autonomy and business viability.
More:
“Maybe Entrepreurs Don’t Like Risk Much After All,” Livia Gershon, JSTOR Daily
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