Posts Tagged ‘advertising’

Lawsuit: False, Fattened Burger Advertising

May 31, 2022

Lawsuit: False, Fattened Burger Advertising

A new federal class action lawsuit filed in the Eastern District of New York alleges that Wendy’s and McDonald’s advertising exaggerates the size of their beef patties. The claims: McDonald’s ads use undercooked patties to make them look bigger, and Wendy’s ads pile toppings on their burgers so they look 15 percent to 20 percent larger than they really are.

Is it “food styling” or falsehood? Let the court decide. Don’t expect a fast fast-food decision, though.

More:

“McDonald’s, Wendy’s accused of beefing up burgers in ads,” María Luisa Paúl, Washington Post

“This is the photographic evidence presented in a lawsuit over fast-food burger sizes,” Michelle Cheng and Amanda Shendruk, Quartz

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Image (“Pharaoh Seti I Offering a Burger to the Gods”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

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Cinco de Mayo, fiesta grande en los Estados Unidos

May 5, 2022

Cinco de Mayo, fiesta grande en los Estados Unidos

Cinco de Mayo, the 5th of May, is the biggest Mexican holiday in the entire United States. Oh sure, the holiday commemorates the 1862 Battle of Puebla, so kids in that Mexican city get the day off to watch a parade, and gringo-infested beach resorts may get a little loco, but the rest of Mexico carries on as usual.

North of the border, it’s a different story. The community-based Mexican-American celebrations of the Sixties were co-opted by marketers for big brewers, tequila importers, and mega-food purveyors. In other words, it’s St. Patrick’s Day with mariachis. Is this a great country, or what?

More:

“Cinco de Mayo: A History Obscured by Beers and Burritos,” Jason Ruiz, Long Beach Post

“U.S. Marketers Turn Cinco de Mayo Into Pan-Ethnic National Celebration, Joel Millman, Wall Street Journal

“How Corona Made Cinco de Mayo an American Holiday,” Adam Teeter, VinePair 

“Does Mexico Celebrate Cinco De Mayo? Find Out How Holiday Became Mainstream,” Susmita Baral, Latin Times

“Mexicans don’t understand why you are celebrating Cinco de Mayo,” Allison Jackson, GlobalPost

“Why is Cinco de Mayo More Popular in America Than in Mexico?” Brian Greene, U.S. News & World Report

“Gringo de Mayo,” Gustavo Arellano, OC Weekly

“Cinco de Mayo: A New American Holiday,” Cesar M. Melgoza,Huffington Post

“Cinco De Mayo: Whose Holiday Is It, Anyway?” NPR

“How Not to Be Awful This Cinco de Mayo,” Kelly Williams Brown,Daily Beast

 

Note: ¿Chilaquiles? Mira aquí.

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Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

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Why You Won’t See a Tesla Commercial

February 15, 2022

You won’t See a Tesla commercial on TV. Celebrities and influencers (including Elon Musk) do the work of ads for free. The company puts money into research and development instead of PR. A Newsthink video by Cindy Pom.

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Green Chri$tma$

December 22, 2021

“Green Chri$tma$,” a 1958 send-up of holiday commercialism by humorist Stan Freberg, who was also an award-winning advertising executive. Music Director Billy May led the Columbia Records house orchestra and Jud Colon Chorale. At first the record was denounced as sacrilegious and many radio stations refused to play it, but the reality of this satire’s target became all too evident.

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Comments are welcome if they are on-topic, substantive, concise, and not boring or obscene. Comments may be edited for clarity and length.

 

Green Chri$tma$

December 15, 2020

“Green Chri$tma$,” a 1958 send-up of holiday commercialism by humorist Stan Freberg, who was also an award-winning advertising executive. Music Director Billy May led the Columbia Records house orchestra and Jud Colon Chorale. At first the record was denounced as sacrilegious and many radio stations refused to play it, but the reality of this satire’s target became all too evident.

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Short link: https://wp.me/p6sb6-vOo

Comments are welcome if they are on-topic, substantive, concise, and not boring or obscene. Comments may be edited for clarity and length.

It’s Beginning ….

December 14, 2020

It’s Beginning ….
On the shelves of Retail America, it began to look like Christmas the day after Halloween. The perfume and electric shaver ads began appearing a few weeks later. Try to dig yourself out of the blizzard of consumerist frenzy.
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Fighting Germs With Advertising

December 2, 2020

In the early 20th century, when advertisers weren’t selling Americans radioactive beauty products, they signed up for the war against germs. A National Geographic video.

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Breakfast: the most important myth of the day

September 3, 2019

Breakfast became “The Most Important Meal of the Day” when cereal companies stood to make a buck from it. A Vox video by Ranjani Chakraborty.

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Stranger Thing: New Coke

July 19, 2019

1985: New Coke’s spokesperson was an admired celebrity. One of the two is making a comeback.

More:

“The Day New Coke Came to DC,” Andrew Beaujon, Washingtonian

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Meatless Meat, Meet Alt-Veggies

June 28, 2019

Arby’s claims they will never serve Impossible Burgers, but they’re looking into making vegetables out of meat. [Wink]

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