Posts Tagged ‘advertising’

Resistance Radio

March 17, 2017

“At SXSW in Austin last week, as part of a marketing campaign for ‘The Man in the High Castle,’ Amazon launched ‘Resistance Radio,’ a fake Internet-based radio station broadcast by the fictional American ‘Resistance’ from the show.

‘Hijacking the airwaves, a secret network of DJs broadcast messages of hope to keep the memory of a former America alive,’ the website said. Click through, and an interactive image of an antique, dual-knob radio appears while mod tunes drift through your computer’s speakers. In between songs, DJs on three different stations speak about how to fight the ‘Reich’ in America.

Soon #ResistanceRadio, the campaign’s sponsored hashtag, spread like wildfire on Twitter. Some Trump supporters seemingly mistook it for an anti-Trump radio station and expressed their displeasure. (Amazon founder Jeffrey P. Bezos owns The Washington Post.)”

— “Amazon launched a fake radio station to promote ‘The Man in the High Castle.’ Angry Trump supporters thought it was real.” Travis M. Andrews, Washington Post

More: 

“The High Castle’s anti-Nazi radio station,” Sean O’Neal, A.V. Club

Resistance Radio: Tune in here.

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It’s Beginning ….

December 5, 2016

It’s Beginning ….
On the shelves of Retail America, it began to look like Christmas the day after Halloween. The perfume and electric shaver ads began appearing a few weeks later, and we’ve already had two weeks of commercial-heavy seasonal TV specials. Try to dig yourself out of the blizzard of consumerist frenzy.
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Snoopy Is Now a Shelter Dog

October 25, 2016

Snoopy Is Now a Shelter Dog
After 31 years (217 in dog years), MetLife has sent snoopy to the pound. The huge corporation is retiring the cartoon canine as its mascot and speechless spokes-puppy. Many U.S. insurance customers who grew up reading the “Peanuts” comic strip have moved to that Big Retirement Home in the Sky, MetLife plans to spin off U.S. consumer insurance soon anyway, business customers don’t fancy cute cartoons, and prospective international customers have never heard of Snoopy.

The MetLife move will take $12 million a year out of Snoopy’s food bowl. Look for a hungry, crestfallen 66-year-old beagle at your neighborhood’s cartoon animal shelter.

More:

“MetLife is cutting ties with Snoopy after 31 years,” Ashley Rodriguez, Quartz

“MetLife Grounds Snoopy. Curse You, Red Baron!” Christine Hauser and Sapna Maheshwari, New York Times

“MetLife Drops Snoopy: 5 Promising Career Options for the Out-of-Work Pup,” Kelli Bender, People

Bonus: Here’s one for you Trump supporters:

“Was Snoopy fired by MetLife for being too white?” Ed Straker, AmericanThinker

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Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

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A Pill for All Your Needs

October 9, 2016

“With this groundbreaking, clinically proven treatment, you can simply sit back, relax, and let your mind do the rest.”

Directed by Elizabeth McDonough and Myles Kane; written by Elizabeth McDonough and Kate McManus.

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Uncle Sam Wants You — To Drink More Milk

September 19, 2016

Got Milk? Why?

“New evidence also shows that drinking lots of milk doesn’t protect against bone fractures and may be linked to certain types of cancer. And all the good stuff in milk — calcium, potassium, and protein — can be found in greater amounts in foods like broccoli, kale, and black beans.

 But these foods are at a disadvantage when it comes to competing against dairy. They don’t have trade groups giving millions to members of Congress and lobbying for influence over the nation’s nutrition policy.”
— “How big government helps big dairy sell milk,” Liz Scheltens and Gina Barton, Vox

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‘I Took Me Some Steel ….’

September 3, 2016

1956 Dodge TV commercial, via Jeff Quitney. Great scenes of 1957 model year cars and the Chrysler assembly plant.

There’s not much singing on the Ford assembly line these days, of course. Robots don’t sing, they whirr:

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As Seen on TV: Rx Drugs

September 1, 2016

The American Medical Association wants the FDA to ban direct-to-consumer prescription drug TV commercials. Joss Fong explains what 20 years of drug commercials are doing to Americans’ health.

More:

 “American Medical Association urges ban on TV drug ads,” Wm. Justin Moyer, Washington Post

“Influence of Patients’ Requests for Direct-to-Consumer Advertised Antidepressants,” Richard L. Kravitz, MD et al., JAMA, April 27, 2005

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Trump: Not Big in Japan

June 21, 2016

You know the viral “Japanese Donald Trump Commercial” going around, in which a J-Pop princess swoons over America’s Cheeto-colored emperor? It’s really satire by a yank, Mike Diva. Banzai!

More:

“What’s Going on With That Bizarre Japanese Trump Ad?” Andrew Breiner, Roll Call

Related:

“Why Donald Trump’s plan for Japan would be a nightmare for Asia,” Sheila A. Smith, Vox

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Make America Grapenuts Again

May 7, 2016

Fix America’s crumbling infrastructure with Kellogg’s Whole Wheat Pep Flakes Cereal. Superman says so. It’s the American Way.

h/t: Ira Gallen

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Cinco de Mayo, fiesta grande en los Estados Unidos

May 5, 2016

Cinco de Mayo, fiesta grande en los Estados Unidos

Cinco de Mayo, the 5th of May, is the biggest Mexican holiday in the entire United States. Oh sure, the holiday commemorates the 1862 Battle of Puebla, so kids in that Mexican city get the day off to watch a parade, and gringo-infested beach resorts get a little loco, but the rest of Mexico carries on as usual.

North of the border, it’s a different story. The community-based Mexican-American celebrations of the Sixties were co-opted by marketers for big multinational brewers, tequila importers, and mega-food purveyors. In other words, it’s St. Patrick’s Day with mariachis. Is this a great country, or what?

More:

“Cinco de Mayo: A History Obscured by Beers and Burritos,” Jason Ruiz, Long Beach Post

“U.S. Marketers Turn Cinco de Mayo Into Pan-Ethnic National Celebration, Joel Millman, Wall Street Journal

“How Corona Made Cinco de Mayo an American Holiday,” Adam Teeter, VinePair 

“Does Mexico Celebrate Cinco De Mayo? Find Out How Holiday Became Mainstream,” Susmita Baral, Latin Times

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