Archive for the ‘WMATA’ Category

Re: Track-Shun

September 10, 2007

Magnify it, Metro. Mercy.

Earlier today I claimed that Metro station fare charts read “Rush Hour” and “Non-Rush Hour.”  In fact, the new charts do read “Regular Fare” and “Reduced Fare” as I had suggested. I regret the error.

Metro’s error: making these headings incredibly small. They need to be two or three times the current size to be effective.

THEY pay $2.35; YOU pay $3.90. Thanks for riding Metro.

September 10, 2007

Metro’s rhetoric annoys millions.

The looming Metrorail fare increase brings to mind a great weakness of the Capital’s subway system.

Other cities with variable mass-transit fares extol the bargains of travel at “off-peak hours.” That is even how WMATA explains it on the web:  “Regular fare (In effect on weekdays from opening to 9:30 a.m., 3-7 p.m. and 2 a.m. to closing) $1.35 minimum, $3.90 maximum; Reduced fare (All other times) $1.35 minimum, $1.85 mid-range, $2.35 maximum.”

But few go to that obscure web page. Millions more ride escalators into Metro stations where charts show “Rush Hour” and “Non-Rush Hour” fares. These signs tell most riders they must pay a surcharge.

Changing station charts to read “Regular Fare” instead of “Rush Hour” and “Reduced Fare” or “Off-Peak Fare” for “Non-Rush Hour” would help sooth commuters and tourists alike. Metro operations will inevitably upset riders as real-world conditions thwart passenger expectations. Antagonizing riders before they go through the turnstiles is unnecessary and easily fixed.

 Photo by Quadell under Creative Commons license.