A new federal class action lawsuit filed in the Eastern District of New York alleges that Wendy’s and McDonald’s advertising exaggerates the size of their beef patties. The claims: McDonald’s ads use undercooked patties to make them look bigger, and Wendy’s ads pile toppings on their burgers so they look 15 percent to 20 percent larger than they really are.
Is it “food styling” or falsehood? Let the court decide. Don’t expect a fast fast-food decision, though.
More:
“McDonald’s, Wendy’s accused of beefing up burgers in ads,” María Luisa Paúl, Washington Post
“This is the photographic evidence presented in a lawsuit over fast-food burger sizes,” Michelle Cheng and Amanda Shendruk, Quartz
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Image (“Pharaoh Seti I Offering a Burger to the Gods”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com
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Tags: advertising, burgers, false advertising, fast food, federal court, food, food styling, hamburgers, lawsuits, McDonalds, Wendy's
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