Kentucky Fried Chicken has opened a new branch in honor of Lei Feng, a legendary model soldier in China’s People’s Liberation Army, in his hometown of Changsha, in Hunan province. The restaurant opened in time for Lei Feng Day, a national holiday when people are encouraged to show goodwill and lend a helping hand to others. Yum China plans to open 250 Lei Fang KFCs throughout Hunan.
More:
“Hunan KFC branch honors Lei Feng spirit,” Zhang Yangfei, Feng Zhiwei, and Wen Xinzheng, China Daily
“KFC turns to the image of a Communist hero to support its massive China expansion,” Mary Hui, Quartz
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Tags: China, food, Kentucky Fried Chicken, KFC, Lei Feng, Yum China
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