China: The People’s Heroic KFC

China: The People's Heroic KFC

Kentucky Fried Chicken has opened a new branch in honor of Lei Feng, a legendary model soldier in China’s People’s Liberation Army, in his hometown of Changsha, in Hunan province. The restaurant opened in time for Lei Feng Day, a national holiday when people are encouraged to show goodwill and lend a helping hand to others. Yum China plans to open 250 Lei Fang KFCs throughout Hunan.


“Hunan KFC branch honors Lei Feng spirit,” Zhang Yangfei, Feng Zhiwei, and Wen Xinzheng, China Daily

“KFC turns to the image of a Communist hero to support its massive China expansion,” Mary Hui, Quartz


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Image (“Severe the People!”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht,

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