How ‘The Apprentice’ Manufactured Trump

“How ‘The Apprentice’ Manufactured Trump,” an Atlantic video.

In 2004 the first season of The Apprentice reintroduced pro wrestling promoter Donald Trump as an incredibly successful and intelligent businessman, the biggest real estate developer in New York City (had to be true, it was on TV, right?). The show was a hit, and boosted the Trump brand. The show’s producers created his persona and sold his image to America. How did they create a reality TV president?


“The Inside Story of How ‘The Apprentice’ Rescued Donald Trump,” Michael Kranish,Marc Fisher, Fortune

“How Reality TV Made Donald Trump President,” Joy Lanzendorfer, Vice


Short link:

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