In ten years, sales of diapers for adults could surpass those for babies. While birthrates fall, life spans lengthen, and 1 in 3 adults – 80 percent of them women — have bladder control problems. Babies grow out of diapers, but incontinent adults don’t. Marketers at Kimberly-Clark and Procter & Gamble are doing their best to make adult diapers a mainstream item.
More:
“The Adult Diaper Market Is About to Take Off,” Carol Hymowitz and Lauren Coleman-Lochner, Bloomberg Business
“As Births Slow, P&G Turns to Adult Diapers,” Serena Ng, Wall Street Journal
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