Leaky Boomer Bladders Mean Boom Times for Adult Diapers

Leaky Boomer Bladders Mean Boom Times for Adult Diapers

In ten years, sales of diapers for adults could surpass those for babies. While birthrates fall, life spans lengthen, and 1 in 3 adults – 80 percent of them women — have bladder control problems. Babies grow out of diapers, but incontinent adults don’t. Marketers at Kimberly-Clark and Procter & Gamble are doing their best to make adult diapers a mainstream item.

More:

“The Adult Diaper Market Is About to Take Off,” Carol Hymowitz and Lauren Coleman-Lochner, Bloomberg Business

“As Births Slow, P&G Turns to Adult Diapers,” Serena Ng, Wall Street Journal

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Short Link: http://wp.me/p6sb6-neA

Image (“Adult Diapers, after Kunisada”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

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