Cambridge Analytica Calls It Quits

Cambridge Analytica Calls It Quits

Cambridge Analytica and its British parent company SCL Elections are shutting down, according to a company statement. Cambridge Analytica is under attack for the shabby Facebook data mining operation and FB-based targeted advertising effort it mounted on behalf of the 2016 Trump presidential campaign, and SCL has been under pressure for its pro-Brexit disinformation campaign, and is the subject of investigations by UK prosecutors and Parliamentary committees.

Cambridge Analytica was set up by UK-based SCL to advance the fiction that foreign citizens weren’t engaged in US federal election work, and was funded by the conservative Mercer family. Steve Bannon, who claimed he thought up the company’s name, was a Vice President. In addition to its UK operations, SCL worked on election campaigns in a number of other countries.

Ironically, the firm blames “the siege of media coverage,” fake news and negative publicity, for driving it out of business.


“Cambridge Analytica closing operations in wake of scandals,” Khorri Atkinson, Axios

“Cambridge Analytica is shutting down,” Emily Stewart, Vox

“Cambridge Analytica Files for Bankruptcy After Misuse of Facebook Data,” By Nicholas Confessore and Matthew Rosenberg, New York Times

“Cambridge Analytica: Facebook data-harvest firm to shut,” BBC News

“Cambridge Analytica and parent SCL Elections shutting down,” Reuters

“Cambridge Analytica Parent Company Ceases Operations,” Matt Shuham, TPM Livewire


“Cambridge Analytica dismantled for good? Nope: It just changed its name to Emerdata,”  Shaun Nichols, The Register

“The Cambridge Analytica power players set up a mysterious new data firm — and they could use it for a ‘Blackwater-style’ rebrand,” Shona Ghosh and Jake Kanter, Business Insider


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Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht,

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