Nutella Riots Rock France

Nutella Riots Rock France

While French President Emmanuel Macron talked trade in Davos, back home the République was rocked by retail riots. The Intermarché supermarket chain slashed the price of Nutella by 70%, causing chaos across the country. Customers fought, employees were punched, les flics were called.

The French really love that chocolate hazelnut spread on their baguettes in the morning. They consume 26 percent of world Nutella production.


“‘They are like animals’: French shoppers brawl over cut-price Nutella,” Kim Willsher, The Guardian

“Nutella ‘riots’ spread across French supermarkets,” BBC News

“‘Nutella Riots’ in France Show Price of a Sweet Tooth,” Palko Karasz, New York Times

“Chaos spreads in France as Nutella-loving customers battle to get 70 percent off,” James McAuley, Washington Post

“How a Discount Breakfast Spread Pushed the French to Barbarism,” Rachelle Hampton, Slate


“France to investigate Nutella promotion that led to ‘riots,'” BBC


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Top image (“Still Life with Pewter Jug and Nutella, after Cezanne”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht,

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