Starbucks to Bring Espresso to Italy

Starbucks to Bring Espresso to Italy

Starbucks is coming to Milan, and Italian cappuccino lovers are frothing mad. The java giant’s CEO Howard Schultz claims his visit to Milan 33 years ago inspired him to go into the coffeehouse biz, so he’s going to thank the ancient city by draining business from its cafés. The first Milanese Starbuckery will open in 2017, and plans are brewing for Starbucks in Verona, Venice, and a couple of other Italian towns.

More:

“Can Starbucks succeed in Italy?” BBC News

“Taking the plunger: Starbucks to open first store in Italy,” The Guardian

“Starbucks in Italy: The Italian espresso wasn’t express enough, apparently,” Samuel Muston, The Independent

“Mamma Mia! As Starbucks Looms, Italians Warm to U.S.-Style Coffee,” Manuela Mesco, Wall Street Journal

“Starbucks Doomsday Cometh: #StarbucksItalia Heralds the End for Anxious Italians,” Sputnik News

“Does Starbucks Stand a Chance in Italy?” Cory Eldridge, Eater

“Starbucks Faces Struggle to Take on Italian Coffee Traditions,” Stephan Faris, TIME

“Why Starbucks Will Win Over Italy: It Doesn’t Really Sell Coffee,” Simon Chandler, Wired

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Short Link: http://wp.me/p6sb6-npp

Image (“Young Girl Blogging, after Ramon Casas i Carbó”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

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