McDonalds in Russia

McDonalds in Russia

The Russian economy is in a nosedive thanks to falling oil prices, Western sanctions, and general lack of faith in the Ruble. But the county’s McDonalds’ burger biz is booming, and the fast-food chain is adding 60 new Russian eateries this year, and now has over 500 outlets from St. Petersburg to Siberia. What gives? Use of locally-sourced products keeps prices down, and avoids the retaliatory foreign food bans imposed after the Ukraine crisis triggered Western economic sanctions. McD’s also added a line of lower-priced pork burgers to fit the slimmer wallets of today’s Russian consumers. Are those fried brie nuggets still on the menu?

More:

“Russia’s economy is tanking. But McDonald’s is still lovin’ it,” Dan Peleschuk, Global Post

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Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

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