The Russian economy is in a nosedive thanks to falling oil prices, Western sanctions, and general lack of faith in the Ruble. But the county’s McDonalds’ burger biz is booming, and the fast-food chain is adding 60 new Russian eateries this year, and now has over 500 outlets from St. Petersburg to Siberia. What gives? Use of locally-sourced products keeps prices down, and avoids the retaliatory foreign food bans imposed after the Ukraine crisis triggered Western economic sanctions. McD’s also added a line of lower-priced pork burgers to fit the slimmer wallets of today’s Russian consumers. Are those fried brie nuggets still on the menu?
“Russia’s economy is tanking. But McDonald’s is still lovin’ it,” Dan Peleschuk, Global Post
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