Yum! Brands, parent company of KFC, Pizza Hut, and Taco Bell, is spinning off Yum Brands in China as a separate publicly traded firm. Sales in China’s 4,600 KFCs have been tanking for the last 3 years in the wake of Avian Flu and food safety scares. Adding new menu items, a new mobile app, updated employee uniforms, and celebrity promotions by film biggies Chen Kun and Kē Zhèndōng haven’t helped much.
More:
“The company behind KFC, Pizza Hut, and Taco Bell just isolated the most dangerous part of its business,” Ashley Lutz, Business Insider
Update:
“China is no longer a complete nightmare for KFC,” Alison Griswold, Quartz
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Tags: business, chicken, China, fast food, food, Kentucky Fried Chicken, KFC, Yum Brands
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