Yesterday, on “Black Friday,” millions of Americans spent billions of dollars with the multi-national corporations that sell imported products in U.S. shopping malls. Some of us resisted this retail feeding frenzy and bought nothing. Today people from both camps will buy local, shopping with neighborhood shops on Small Business Saturday.
$100 spent with local businesses returns $68 to the community vs. $43 spent at big box stores. So think outside the big box and shop local. The Small Business Saturday campaign was started in 2010 by American Express, but your local shopkeepers will really thank you if you pay cash and leave your Amex card at home (shops have to pay Amex swipe fees).
Top Image (“Small Business Saturday, after Edward Hopper”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht,
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