Just What the Doctor Ordered: No TV Drug Ads

Pharmaceutical marketers spend almost $5 billion a year on U.S. television commericals and magazine ads.

“On Tuesday, the American Medical Association called for a ban on consumer advertisements for prescription drugs and medical devices, an attempt to help customers make the best, most affordable health care choices, the group said. The AMA claims drug advertisements create high demand for the expensive treatments that patients see on TV and online, when alternative low-cost medical solutions may be available and more effective.”

— “American Medical Association wants to ban ads for prescription drugs,” Loren Grush, The Verge

More:

“Doctors Call for Drug Advertising Ban, Reversing Their Position,” Bloomberg News via Ad Age

“American Medical Association urges ban on TV drug ads,” Justin Wm. Moyer, Washington Post

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Tags: AMA, Big Pharma, direct to consumer advertising, direct to patient advertising, pharmaceuticals, prescription drugs, Rx, television