Last week New York comedian Matt Little was at the First Avenue subway station waiting for the Canarsie Line when a fellow traveller walked down the stairs carrying a slice of pizza. Nothing unusual about that, except the diner was a rat. Mr. Little recorded a video on his phone, and it’s been watched 6 million times on YouTube:
The video has been sold to Jukin Media, and #PizzaRat owns Twitter and the Web.
More:
“Pizza Rat Is Metaphor for Life in New York City, Says Man Who Shot Video,” Ben Fractenberg, DNAinfo
“I Am the Pizza Rat,” Silvia Killingsworth, The New Yorker
“New York Pizza Rat Is The Perfect Metaphor For Something, Surely,” Maxwell Strachan, Huffington Post
“Pizza Rat Now Has Its Own Twitter Account,” John Bonazzo, The Observer
“What Is Pizza Rat? He’s The Hero That New York City Needs,” Jaime Lutz, Bustle
Update:
“Pizza Rat Has Apparently Started a Cheesy Rodent War in New York,” Jaime Fuller, New York Magazine
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Short Link:http://wp.me/p6sb6-mdc
Image (“Pizza Rat, after W.E. Disney”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com
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Tags: BMT, food, Matt Little, NYC, pizza, Pizza Rat, rats, subways, transit, videos, viral videos, YouTube
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