Donald Trump Wants to Sell You This Car

Donald Trump Wants to Sell You This Car

“When a car salesperson trained in persuasion asks if you prefer the red Honda Civic or the Blue one, that is a trick called making you ‘think past the sale’ and the idea is to make you engage on the question of color as if you have already decided to buy the car. That is Persuasion 101 and I have seen no one in the media point it out when Trump does it.”

— “Clown Genius,” Scott Adams

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Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

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