The Twinkies Bakery is Now Worth Big Dough

The Twinkies Bakery is Now Worth Big Dough

Hostess, baker of America’s beloved Ding Dongs, Ho Hos and Twinkies, founded in 1930, went bankrupt in 2012. The firm was bought the next year by a partnership led by C. Dean Metropoulos, savior of Vlasic, Hungry-Man, Old Milwaukee and Chef Boyardee food brands. The turnaround king has done it again, for our nation’s iconic dessert cakes:

“Now, the iconic dessert titan is resurgent, selling its golden, cream-filled Twinkies across the world under the name Hostess Brands and turning down $2 billion offers from a pack of hopeful buyers. On Tuesday morning, the company reached its latest peak when Reuters, citing anonymous sources, suggested Hostess would head to Wall Street with an initial public offering that would value the company at around $2.5 billion.”

— “Twinkies are not just back from the dead. Their baker may now be worth billions.” Drew Harwell, Washington Post

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Short Link: http://wp.me/p6sb6-lDL

Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

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