Entrepreneurs Take Wild Risks, Right?

Entrepreneurs Take Wild Risks, Right?

Since capitalism rewards risk-taking, entrepreneurs must be be less risk-averse than the rest of us, right? Not so fast. A 2004 paper by Hongwei Xu and Martin Ruef concludes that “entrepreneurs are significantly more risk-averse than the general population in pursuing pecuniary benefits.” They tend to limit financial risks that may endanger autonomy and business viability.


“Maybe Entrepreurs Don’t Like Risk Much After All,” Livia Gershon, JSTOR Daily


Short link: http://wp.me/p6sb6-kMD

Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

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