Serve the People! KFC in China.

Serve the People! KFC in China.

KFC’s China division is adding 15 new items to menus at the country’s 4,600 restaurants. Let a thousand chickens bloom! The new grub will be promoted by Chinese celebrities Chen Kun and Kē Zhèndōng. What’s the “K” in “KFC” stand for again, Kaiping?

KFC China is also rolling out a new mobile app and updated employee uniforms. Skeptics say it’s all meant to distract attention from last year’s Avian Flu and food safety scares.

More:

“KFC China plans massive makeover to win back consumer trust,” Benjamin Cost, Shanghaiist

“Yum Aims to Restore Confidence in China With New Menu,” Laurie Burkitt, Wall Street Journal

“KFC China Launches New Menu and Marketing Strategy Nationwide,” press release via MarketWatch

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Short Link: http://wp.me/p6sb6-j81

Image (“Severe the People!”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

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