Coca-Cola & Polar Bears

Coca-Cola & Polar Bears

Since 1993, Coca-Cola holiday ads have featured fuzzy adorable polar bear families enjoying Coke in the Arctic night. That’s just a bunch of seal blubber.

The facts: Polar bears are solitary and don’t form groups, mothers drive off cubs when they are a couple of years old, after a week of mating males and females separate, and adult bears may eat cubs if times get hard. Oh, and bears don’t drink Coke, either.

More: 

“Coca-Cola’s Adorable Lies About Polar Bears,” Ross Pomeroy, Real Clear Science

“The Enduring History of Coca-Cola’s Polar Bears,” Ted Ryan, Coca-ColaCompany.com

“The Coca Cola Polar Bears,” Coca-Cola Great Britain

2013 corporate film produced by Ridley Scott:

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Short Link: http://wp.me/p6sb6-icu

Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

Comments are welcome if they are on-topic, substantive, concise, and not boring or obscene. Comments may be edited for clarity and length.

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