George Lucas and Steven Spielberg were on a panel at the University of Southern California with Microsoft’s president of interactive entertainment Don Mattrick. The discussion took place in the new USC School of Cinematic Arts Interactive Media Building, and the filmmakers could see the writing on those new-media walls.
“Barreling from opinion to opinion throughout the discussion, Lucas presented a clear vision of this post-crash entertainment landscape: a world where going to the movies is no longer a casual outing, but a high-end experience more in line with Broadway. ‘What you’re going to end up with is fewer theaters,’ he said. ‘Bigger theaters, with a lot of nice things. Going to the movies is going to cost you 50 bucks, maybe 100. Maybe 150.’ It will be more in line with sporting events, with films playing in these high-end cinemas for as long as a year. ‘And that’s going to be what we call ‘the movie business.’ But everything else is going to look more like cable television on TiVo.’
‘It’s not going to have cable or broadcast,” Lucas said. “It’s going to be the internet television.'”
–“Steven Spielberg and George Lucas predict ‘massive implosion’ in film industry,” Bryan Bishop, The Verge
“Hollywood’s completely broken,” Lynda Obst, Salon
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