Cupcakes Are Sooo OVER.

Cupcakes Are Sooo OVER.

Gourmet cupcake shops infest America’s cities, proffering paper-wrapped pastries top-heavy with icing, selling single servings for the price of whole supermarket pies. The trend has been rising with yeasty vigor for over a decade — until now.

The cupcake fad is officially over. “The icing is coming off America’s cupcake craze,” says the Wall Street Journal, noting the collapse of share prices in Crumbs Bake Shop Inc.:

“After trading at more than $13 a share in mid-2011, Crumbs has sunk to $1.70. It dropped 34% last Friday, in the wake of Crumbs saying that sales for the full year would be down by 22% from earlier projections, and the stock slipped further this week.”

—  “Forget Gold, the Gourmet-Cupcake Market Is Crashing,” Emily Maltby and Sarah E. Needleman, Wall Street Journal


“The cupcake bubble has finally burst,” Carmel Lobello, The Week


Short Link:

Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht,

Comments are welcome if they are on-topic, substantive, concise, and not boring or obscene. Comments may be edited for clarity and length

Add to: Facebook | Digg | | Stumbleupon | Reddit | Blinklist | Twitter | Technorati | Yahoo Buzz | Newsvine

Tags: , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: