The concept: Turn bored subway riders into readers by letting them preview digital copies of books on their cell phones using Near Field Communication (NFC). Browse a “bookshelf” poster, scan a title with your NFC-enabled cellphone, and download and read the first 10 pages while you ride. Want to read the rest? Your phone will direct you to the nearest branch library that has a hard copy.
“Could a subway swipe & read scheme for smartphones boost visits to public libraries?” Kimberley Mok, Treehugger
“The Underground Library by Keri Tan, Max Pilwat and Ferdi Rodriguez,” dezeen
“Underground Library Lets Subway Riders Sample Books On iPhones,” Jordan Kushins, FastCoDesign.com
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