Starbucks Invades Vietnam

Starbucks Invades Vietnam

Starbucks is moving into Vietnam, and will open its first coffeehouse in Ho Chi Min City next month.  The chain already has 3,300 stores in 11 other countries in the China and Asia-Pacific region.

Talk about bringing coals to Newcastle. Vietnam has plenty of bad coffee already — they grow it. The country is the number one coffee exporter in the world. Last year Vietnam exported more coffee beans than Brazil, but they’re cheap robusta beans, not high-quality arabica beans like Starbucks uses.

The Vietnamese do drink lots of coffee, but they like it thicker than Starbucks’ dreadful Pike Place Roast. And then there’s the price issue. Per capita income in Vietnam is about US $1,270, and that won’t buy a lot of latte at “Fourbucks.”


“Vietnam coffee shops not too worried by Starbucks’ arrival,” Mike Ives, AP via MSN News


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Image (“Starbucks World Domination”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht,

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