Fender

Fender

The Fender company makes electric guitars that have become American icons. The firm is “being buffeted by powerful forces on Wall Street,” writes Janet Morrissey:

“A private investment firm, Weston Presidio, controls nearly half of the company and has been looking for an exit. It pushed to take Fender public in March, to howls in the guitar-o-sphere that Fender was selling out. But, to Fender’s embarrassment, investors balked. They were worried about the lofty price and, even more, about how Fender can keep growing.

 And that, really, is the crux of the matter. Times have changed, and so has music. In the 1950s, ’60s and ’70s, electric guitars powered rock and pop. Today, turntable rigs, drum machines and sampler synthesizers drive music like hip-hop. Electric guitars, huge as they are, have lost some of their old magic in this era of Jay-Z, Kanye West and ‘The Voice.’”

Read more:

“A Guitar Maker Aims to Stay Plugged In,” Janet Morrissey, New York Times

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Short link:  http://wp.me/p6sb6-eog

Image (“The Electric Guitar Lesson, after Renoir”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

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